BLEU FOOTWEAR – PRIVACY POLICY

Last updated: 15 June 2026

BLEU Footwear (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit bleufootwear.co.uk, make a purchase, or interact with our brand.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide

We collect personal information when you:

  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact customer support
  • Enter promotions or surveys

This may include:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely by third‑party providers)
  • Order history

1.2 Information Collected Automatically

When you browse our website, we automatically collect:

  • IP address
  • Device type
  • Browser type
  • Pages viewed
  • Time spent on site
  • Referring website
  • Cookies and tracking data

1.3 Information from Third Parties

We may receive information from:

  • Payment processors (e.g., Stripe, PayPal)
  • Analytics providers (e.g., Google Analytics)
  • Advertising platforms (e.g., Meta, Google Ads)

2. How We Use Your Information

We use your information to:

  • Process and deliver orders
  • Provide customer support
  • Improve website performance and user experience
  • Send order updates and transactional emails
  • Send marketing communications (only with your consent)
  • Prevent fraud and maintain security
  • Analyse sales, trends, and website usage

3. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

  • Contractual necessity — to fulfil your orders
  • Legitimate interests — improving our services, preventing fraud
  • Consent — marketing emails, cookies
  • Legal obligation — tax, accounting, compliance

4. How We Share Your Information

We never sell your data.

We may share your information with trusted partners who help us operate our business:

  • Payment processors
  • Shipping and logistics partners
  • Email and marketing platforms
  • Analytics and performance tools
  • Website hosting providers

All partners are required to protect your data and use it only for the services they provide.

5. Cookies & Tracking Technologies

We use cookies to:

  • Enable essential website functions
  • Remember your preferences
  • Analyse website traffic
  • Personalise marketing and advertising

You can manage or disable cookies through your browser settings.

6. Data Retention

We retain your information only as long as necessary for:

  • Order fulfilment
  • Legal and accounting requirements
  • Customer service
  • Marketing (until you unsubscribe)

7. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to marketing
  • Request data portability

To exercise your rights, contact us at:
support@bleufootwear.co.uk

8. Security

We use industry‑standard security measures to protect your data, including:

  • Encrypted payment processing
  • Secure servers
  • Access controls
  • Regular security reviews

However, no online system is 100% secure, and we cannot guarantee absolute protection.

9. International Transfers

Some service providers may operate outside the UK.
When this happens, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • UK GDPR‑compliant data protection measures

10. Children’s Privacy

Our website is not intended for individuals under 16.
We do not knowingly collect children’s data.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be posted on this page.

12. Contact Us

For questions about this Privacy Policy or your data, contact:

BLEU Footwear
Email: support@bleufootwear.co.uk
Website: bleufootwear.co.uk